Ucrânia em guerra: o emprego da comunicação social para a construção da identidade nacional e a mobilização do apoio internacional

Abstract

This dissertation investigates the role of the media in mobilizing Ukrainian society during the conflict with Russia. It focuses on the influence of communication strategies, based on the theories of Agenda-Setting and Social Mobilization, on public perception and the construction of resistance narratives. The research under scrutiny emphasizes the contributions of Volodymyr Zelensky, underscores the utilization of social networks, and spotlights the role of civil society in the propagation of information and the fostering of civic engagement. A qualitative methodology was employed, whereby a range of informational sources were subjected to analysis. This process unveiled the subtleties inherent in the formation of narratives during periods of conflict. It also elucidated the manner in which communication has evolved into a medium of social influence, wielding the capacity to mobilize domestic and international support. The findings underscore the imperative for adaptable, proactive communication strategies that are tailored to the needs of the population. These strategies are designed to enhance social cohesion and resilience in crisis situations, thereby providing a framework for strengthening communication within other military institutions, such as the Brazilian Navy.